From 2009 to 2022, the Commerce Report Switzerland explored annually how distribution to consumers is developing under the influence of digitalisation in Switzerland – as the only Swiss study of its kind from the perspective of the vendor.
Read the Management Summary of the Commerce Report Switzerland 2022 and download the entire study report 2022.
Read the latest press release.
The study panel for the Commerce Report is made up of market-shaping providers for consumer goods and services based in Switzerland.
All documents of the study series since 2009 can be downloaded free of charge as PDF files.
The study series was commissioned by Datatrans Ltd, the leading Swiss specialist for internet payments. It wants to make a contribution to the reflection and further development of sales concepts to consumers.
Distribution is changing rapidly under the influence of digitalisation - the study series accompanies this development. Its statements are based predominantly on the experiences and assessments of the members of the approximately 30-strong study panel. Its members are designers and decision-makers from potentially market-shaping providers of consumer goods and services in Switzerland. They have been surveyed annually by the University of Applied Sciences and Arts Northwestern Switzerland FHNW since 2009.
The study series launched in 2009 under the title E-Commerce Report Switzerland still had a basic understanding of a market divided in two categories: stationary and online. When this division was no longer tenable, the 12th edition was published in the summer of 2020 with the new guiding concept of the networked world of offerings under the adapted title Commerce Report Switzerland.
Then came the Corona crisis and it became apparent that it would accelerate the structural change . But how exactly? Answering this question was the aim of the following three reports:
Head of Competence Centre E-Business at the FHNW
«In the networked world of offers, stationary and online stand side by side as touchpoints. The study series shows how the roles and the structure of distribution to consumers are changing. The structural change is not over yet.»
Lecturer on Information Systems at the FHNW
«Drawing on personal interviews with around 30 C-level decision-makers, the Commerce Report takes an in-depth look at current topics in Swiss e-commerce. It captures the zeitgeist while remaining scientifically grounded.»
The interviewees represent Swiss e-commerce merchants of consumer goods and services who have the potential to shape the market. They make up the study panel for the Commerce Report.
University of Applied Sciences and Arts Northwestern Switzerland FHNW
(Study concept and execution)
School of Business, Institute for Information Systems
Peter Merian-Strasse 86
Tel. +41 61 279 17 55
Prof. Ralf Wölfle
Head of Competence Centre E-Business